A Stroll Down Super Bowl Boulevard or How The Super Bowl Invaded NYC in 2014
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I’m not a jock. More of an anti-jock actually. So when the Super Bowl in 2014 invades my town I’m not excited. However there is no denying that it will have an impact on my city, and it’s my job as New York artist to document this occasion, especially when 7 blocks of Broadway is closed and turned into a Super Bowl conflagration. The Super Bowl is part sport, part commercial and all American. Broadway was transformed into a huge commercial sponsor fest for few days leading up to the big game. I figured I’d go and stroll down “Super Bowl Blvd” and see if I could find some images.
The morning of my plans to do this I posted on my Facebook my intentions and got into some lengthy discourses and what struck me the most, a number of my Facebook friends said they did the stroll and had trouble finding images. A challenge! The glove was down, can one fringe artists walk among massive commercialism and come back with a decent image or two? You be the judge.
I chose to bring the Fujifilm Xpro1 with my three favorite lenses, the 12mm Zeiss, the 18mm F 2.0 (which I didn’t end up using) and the 35mm f1.4. I set the camera to B&W mode and shot away.
Later I opened everything up in Photoshop and burned the edges and did some cropping where needed. Pretty minimal, I was using the +/- exp comp due to some back lighting. I believe you getting it right in the camera and conducting minimal post process.
In the back of my head were the comments from the nay sayers saying they couldn’t find and image. Well it was crowded. Really crowded and I thought how the hell couldn’t you find an image in this crowd?
I was looking forward to the Toboggan and how to shoot it. I settled on a slow shutter speed and “hail mary shot” holding still. The image was shot at 1/5th of a second at F16. The 1/5th gave me just enough blur to make it count for more than a snap shot. A tripod would have helped, but this is street shooting, no tripods allowed.
The lesson here is to just keep shooting and look for that image. I’m sure in 10 or 20 years looking back to when they brought a Super Bowl to NYC these images will age well. So when its something out of the ordinary, grab your gear and shoot.