Recently on social media, and in particular Facebook, the Black and White challenge has gone viral. The parameters appear to be that once you are nominated by a peer or friend, you have to post one image a day for five days, and on each post, you must nominate another photographer to do the same. The result, if the challenge is accepted, creates a pyramid of photographers posting B&W images exclusively. These rules are stated in the post of the photograph, and of course the nomination tags the photographer. When I did it, I liked to tag the person who nominated me, and on each daily post I made, I also tagged those who I was nominating during the duration of the challenge.
I believe this to be a very interesting social media phenomenon, since it is creative and not just a social media useless trend, like the Bill Gates Millions chain e-letter. You can engage it many ways with deepness, like challenging a photographer who is known for color (I challenged Brandon Remler) or a more timid social media poster and film guy from Japan, my friend Mark Hammon. What was interesting about nominating Mark was that the mainstay of his photography circle is Japanese, so the challenge is spread globally.
I nominated my wife Barbara, who is a capable of making stunning color images and the occasional b&w. She took it to a new level and put the parameter of “some of her favorite things” and her posts are of objects and places that she loves instead of arbitrary images. She also nominated an Italian co-founder of the Cortona on the Move Photography festival, thus expanding once again across cultural and geographic boundaries.
I tried to find out where and who the originator of the challenge is, but alas, that appears to be lost in the web. The Phoblographer made a good post about the challenge as well. Their post elaborated on what makes a good b&w shot. Pretty cool. Another aspect is that the level of photographers participating is very high, Sean Kernan is in on it. At this point, the challenge has gone through my photographer circle and some stunning work has been posted.
The above images were all shot at the Eastern State Penitentiary in Philadelphia. The reason I chose to include this catalog of images for this blog post is that the location begged to be shot in b&w.
I believe this to be a blast, and very good for our medium. It’s actually a useful social media endeavor that can be challenging and interactive. Social Media is always evolving in unexpected and welcome ways.
What about you? Have you accepted the challenge?